Nike Bay Area Tech Center - San Francisco, California.

Bringing Nike’s brand identity to The Bay

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When Nike ventured to deliver its first technology driven workplace - they wanted to tie it in with the true brand identity of their World Headquarters campus in Beaverton, Oregon: bold, beautiful, and innovative. We drew inspiration from Nike’s most groundbreaking, sustainable sneaker designs and material creations for the overall design journey of the space.


Completed

2023

Budget


$1MM+


Role

Brand Environments Project Manager

Story mapping: In collaboration with our creative agency, we designed unique custom wallcovering from innnovative shoe designs pushing the boundaries of sustainability. Each design spans an entire corridor, and they correlate with the meeting room themes in each section of the floor plate.

Off the elevators, you are pulled into the space with these large “The Bay” and Golden Gate Bridge custom neons, meant to evoke nostalgia of the SF Warriors’ jersey designs. Just beyond is a view of Salesforce Park and the Embarcadero waterfront.

Custom lighting fixture, pillows, and rug designed and executed in partnership with Workplace Design, several Brand vendors, and our construction team

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Nike Innovation Lab